Zomato

Zomato's design system is built for appetite and speed. It uses a high-energy red and clean, food-first layouts to guide users toward their next meal.

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Last updated: June 19, 2026

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Design System: Zomato

Overview

Zomato's design system is built for appetite and speed. It uses a high-energy red and clean, food-first layouts to guide users toward their next meal.

Design Philosophy

Appetite First: The UI recedes to make food photography the primary focus.
High-Energy Action: The "Zomato Red" is used for all primary conversion points, creating a sense of urgency and excitement.
Clean Density: Information about ratings, prices, and delivery times is presented in a highly structured, scannable format.
Reliability: Clear, consistent iconography and status updates build trust throughout the ordering process.

Colors

Zomato Red (#CB202D): The signature "Fire Engine Red" that represents the brand's energy and passion for food.
Desert Storm (#F4F4F2): A subtle off-white used for backgrounds and borders to provide a clean, "fresh" feel.
Mine Shaft (#2D2D2D): A deep grey used for text and secondary headers to ensure high legibility without the harshness of pure black.

Typography

Okra: Zomato's custom typeface, designed to be friendly yet professional, with high legibility for small UI text.
Visual Hierarchy: Uses bold weights for restaurant names and ratings to create clear entry points for the eye.

Components

The Rating Chip: A small, high-contrast box (usually Green, Yellow, or Red) that is the most looked-at element in the UI.
Restaurant Cards: Feature large, bleed-edge photography and integrated delivery status markers.
Filter Pills: Rounded pills used for quick category selection, using subtle grey backgrounds and bold active states.

Visual Effects

Soft Shadows: Uses very subtle shadows to lift cards off the background without creating visual clutter.
Progressive Disclosure: Hides secondary information (like detailed reviews) until the user expresses interest.
Fast Transitions: Uses snappy animations to mimic the speed of delivery and service.

Zomato

AI Skill Market Insights

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Design System: Zomato

Overview

Design Philosophy

Colors

Typography

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Visual Effects

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