Webflow

Design System Inspired by Webflow

1. Visual Theme & Atmosphere

Webflow's website is a visually rich, tool-forward platform that communicates "design without code" through clean white surfaces, the signature Webflow Blue (#146ef5), and a rich secondary color palette (purple, pink, green, orange, yellow, red). The custom WF Visual Sans Variable font creates a confident, precise typographic system with weight 600 for display and 500 for body.

Key Characteristics:

• White canvas with near-black (#080808) text

• Webflow Blue (#146ef5) as primary brand + interactive color

• WF Visual Sans Variable — custom variable font with weight 500–600

• Rich secondary palette: purple #7a3dff, pink #ed52cb, green #00d722, orange #ff6b00, yellow #ffae13, red #ee1d36

• Conservative 4px–8px border-radius — sharp, not rounded

• Multi-layer shadow stacks (5-layer cascading shadows)

• Uppercase labels: 10px–15px, weight 500–600, wide letter-spacing (0.6px–1.5px)

• translate(6px) hover animation on buttons

2. Color Palette & Roles

Primary

• Near Black (#080808): Primary text

• Webflow Blue (#146ef5): --_color---primary--webflow-blue, primary CTA and links

• Blue 400 (#3b89ff): --_color---primary--blue-400, lighter interactive blue

• Blue 300 (#006acc): --_color---blue-300, darker blue variant

• Button Hover Blue (#0055d4): --mkto-embed-color-button-hover

Secondary Accents

• Purple (#7a3dff): --_color---secondary--purple

• Pink (#ed52cb): --_color---secondary--pink

• Green (#00d722): --_color---secondary--green

• Orange (#ff6b00): --_color---secondary--orange

• Yellow (#ffae13): --_color---secondary--yellow

• Red (#ee1d36): --_color---secondary--red

Neutral

• Gray 800 (#222222): Dark secondary text

• Gray 700 (#363636): Mid text

• Gray 300 (#ababab): Muted text, placeholder

• Mid Gray (#5a5a5a): Link text

• Border Gray (#d8d8d8): Borders, dividers

• Border Hover (#898989): Hover border

Shadows

• 5-layer cascade: rgba(0,0,0,0) 0px 84px 24px, rgba(0,0,0,0.01) 0px 54px 22px, rgba(0,0,0,0.04) 0px 30px 18px, rgba(0,0,0,0.08) 0px 13px 13px, rgba(0,0,0,0.09) 0px 3px 7px

3. Typography Rules

Font: WF Visual Sans Variable, fallback: Arial

Role Size Weight Line Height Letter Spacing Notes Display Hero 80px 600 1.04 -0.8px Section Heading 56px 600 1.04 normal Sub-heading 32px 500 1.30 normal Feature Title 24px 500–600 1.30 normal Body 20px 400–500 1.40–1.50 normal Body Standard 16px 400–500 1.60 -0.16px Button 16px 500 1.60 -0.16px Uppercase Label 15px 500 1.30 1.5px uppercase Caption 14px 400–500 1.40–1.60 normal Badge Uppercase 12.8px 550 1.20 normal uppercase Micro Uppercase 10px 500–600 1.30 1px uppercase Code: Inconsolata (companion monospace font)

4. Component Stylings

Buttons

• Transparent: text #080808, translate(6px) on hover

• White circle: 50% radius, white bg

• Blue badge: #146ef5 bg, 4px radius, weight 550

Cards: 1px solid #d8d8d8, 4px–8px radius

Badges: Blue-tinted bg at 10% opacity, 4px radius

5. Layout

• Spacing: fractional scale (1px, 2.4px, 3.2px, 4px, 5.6px, 6px, 7.2px, 8px, 9.6px, 12px, 16px, 24px)

• Radius: 2px, 4px, 8px, 50% — conservative, sharp

• Breakpoints: 479px, 768px, 992px

6. Depth: 5-layer cascading shadow system

7. Do's and Don'ts

• Do: Use WF Visual Sans Variable at 500–600. Blue (#146ef5) for CTAs. 4px radius. translate(6px) hover.

• Don't: Round beyond 8px for functional elements. Use secondary colors on primary CTAs.

8. Responsive: 479px, 768px, 992px

9. Agent Prompt Guide

• Text: Near Black (#080808)

• CTA: Webflow Blue (#146ef5)

• Background: White (#ffffff)

• Border: #d8d8d8

• Secondary: Purple #7a3dff, Pink #ed52cb, Green #00d722