Webflow's website is a visually rich, tool-forward platform that communicates "design without code" through clean white surfaces, the signature Webflow Blue (#146ef5), and a rich secondary color palette (purple, pink, green, orange, yellow, red). The custom WF Visual Sans Variable font creates a confident, precise typographic system with weight 600 for display and 500 for body.
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White canvas with near-black (#080808) text
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Webflow Blue (#146ef5) as primary brand + interactive color
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WF Visual Sans Variable — custom variable font with weight 500–600
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Rich secondary palette: purple #7a3dff, pink #ed52cb, green #00d722, orange #ff6b00, yellow #ffae13, red #ee1d36
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Conservative 4px–8px border-radius — sharp, not rounded
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Multi-layer shadow stacks (5-layer cascading shadows)
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Uppercase labels: 10px–15px, weight 500–600, wide letter-spacing (0.6px–1.5px)
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translate(6px) hover animation on buttons
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Near Black (#080808): Primary text
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Webflow Blue (#146ef5): --_color---primary--webflow-blue, primary CTA and links
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Blue 400 (#3b89ff): --_color---primary--blue-400, lighter interactive blue
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Blue 300 (#006acc): --_color---blue-300, darker blue variant
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Button Hover Blue (#0055d4): --mkto-embed-color-button-hover
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Purple (#7a3dff): --_color---secondary--purple
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Pink (#ed52cb): --_color---secondary--pink
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Green (#00d722): --_color---secondary--green
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Orange (#ff6b00): --_color---secondary--orange
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Yellow (#ffae13): --_color---secondary--yellow
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Red (#ee1d36): --_color---secondary--red
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Gray 800 (#222222): Dark secondary text
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Gray 700 (#363636): Mid text
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Gray 300 (#ababab): Muted text, placeholder
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Mid Gray (#5a5a5a): Link text
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Border Gray (#d8d8d8): Borders, dividers
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Border Hover (#898989): Hover border
Role Size Weight Line Height Letter Spacing Notes
Display Hero 80px 600 1.04 -0.8px
Section Heading 56px 600 1.04 normal
Sub-heading 32px 500 1.30 normal
Feature Title 24px 500–600 1.30 normal
Body 20px 400–500 1.40–1.50 normal
Body Standard 16px 400–500 1.60 -0.16px
Button 16px 500 1.60 -0.16px
Uppercase Label 15px 500 1.30 1.5px uppercase
Caption 14px 400–500 1.40–1.60 normal
Badge Uppercase 12.8px 550 1.20 normal uppercase
Micro Uppercase 10px 500–600 1.30 1px uppercase
Code: Inconsolata (companion monospace font)
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Transparent: text #080808, translate(6px) on hover
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White circle: 50% radius, white bg
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Blue badge: #146ef5 bg, 4px radius, weight 550
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Spacing: fractional scale (1px, 2.4px, 3.2px, 4px, 5.6px, 6px, 7.2px, 8px, 9.6px, 12px, 16px, 24px)
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Radius: 2px, 4px, 8px, 50% — conservative, sharp
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Breakpoints: 479px, 768px, 992px
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Do: Use WF Visual Sans Variable at 500–600. Blue (#146ef5) for CTAs. 4px radius. translate(6px) hover.
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Don't: Round beyond 8px for functional elements. Use secondary colors on primary CTAs.
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Text: Near Black (#080808)
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CTA: Webflow Blue (#146ef5)
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Background: White (#ffffff)
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Border: #d8d8d8
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Secondary: Purple #7a3dff, Pink #ed52cb, Green #00d722
