Social Media Content Calendar

Generate complete content calendars with platform-adapted posts, hashtag research, image prompts, and scheduling — exportable to Buffer, Hootsuite, or Later.

How to Use

/social-media-content-calendar "Vegan bakery in Austin" "instagram,tiktok" "4 weeks"
/social-media-content-calendar "B2B SaaS startup" "linkedin,twitter" "2 weeks"
/social-media-content-calendar "Personal fitness coach" "instagram,youtube,tiktok" "1 month"

```
$ARGUMENTS[0]
```
= Brand/niche description

$ARGUMENTS[1]

= Platforms (comma-separated):

instagram

twitter

linkedin

tiktok

facebook

youtube

threads

```
$ARGUMENTS[2]
```
= Timeframe (default: 4 weeks)

Calendar Generation Process

Step 1: Brand & Audience Analysis

From the brief, establish:

Brand voice: Professional, casual, witty, inspirational, educational
Target audience: Demographics, interests, pain points
Content pillars (3-5 themes that all content maps to):
- Example for fitness coach: Workouts, Nutrition, Motivation, Client Results, Behind the Scenes
Competitor reference: What type of content works in this niche?

Step 2: Platform Strategy

Set posting frequency and content types per platform:

Platform	Posts/Week	Best Content Types	Best Times
Instagram	4-5 feed + 5-7 stories	Reels, carousels, single image	Tue-Fri 10am-2pm
TikTok	5-7	Short video (15-60s), trends	Tue-Thu 7-9pm
LinkedIn	3-4	Text posts, carousels, articles	Tue-Thu 8-10am
Twitter/X	5-7	Threads, hot takes, engagement	Mon-Fri 8-10am, 12-1pm
Facebook	3-4	Video, links, community posts	Wed-Fri 1-4pm
YouTube	1-2	Long-form, Shorts	Thu-Sat 2-4pm
Threads	4-5	Conversational, opinion, tips	Similar to Instagram

Step 3: Content Mix

Apply the content mix ratio:

Content Type	Percentage	Purpose
Educational	40%	Teach, tips, how-to, tutorials
Engaging	25%	Questions, polls, opinions, trends
Promotional	20%	Products, services, offers, CTAs
Personal/BTS	15%	Behind the scenes, story, culture

Step 4: Generate the Calendar

For each post, generate:

date: "2026-02-17"
day: "Monday"
platform: "instagram"
content_type: "reel"
content_pillar: "Workouts"
mix_category: "Educational"
caption: |
Full caption text here.
Include line breaks for readability.
End with a CTA (save, share, comment, link in bio).
hashtags:
primary: ["#fitness", "#homeworkout"]  # 3-5 high-volume
secondary: ["#fitnesstips", "#workoutmotivation"]  # 3-5 medium
niche: ["#austinfitness", "#veganfitness"]  # 3-5 low-competition

image_prompt: "Description for AI image generation or photographer brief"
alt_text: "Accessible image description for screen readers"
cta: "Save this for your next workout"
notes: "Any additional context for the social media manager"

Step 5: Platform Adaptations

Adapt EVERY post for its target platform:

Instagram:

Caption: Up to 2,200 chars, but front-load first 125 chars (preview cutoff)
Hashtags: 20-30 in first comment (not caption)
Reels: Include hook in first 3 seconds description
Carousels: List slide-by-slide content

TikTok:

Caption: Max 300 chars
Hashtags: 3-5 only
Include: Hook, trending sound suggestion, video structure outline
Focus on first 1-3 seconds hook

LinkedIn:

No hashtags in body, 3-5 at the bottom
First line is the hook (shows before "see more")
Professional tone, data-driven
Use line breaks aggressively (one sentence per line)

Twitter/X:

280 chars max per tweet
Threads: Number each tweet, hook in tweet 1
No hashtags in body (1-2 max if any)
Engagement hooks: questions, polls, hot takes

Facebook:

Longer posts OK (1-2 paragraphs)
Questions drive comments
Link posts: compelling description above the link
1-3 hashtags max

Step 6: Output Format

Generate files in

output/content-calendar/

output/content-calendar/
  calendar-overview.md          # Strategy summary, pillars, mix ratios
  week-1.md                     # All posts for week 1
  week-2.md                     # All posts for week 2
  ...
  calendar-export.csv           # Import-ready for Buffer/Hootsuite/Later
  hashtag-library.md            # All researched hashtags by category
  image-prompts.md              # All image/video descriptions consolidated

CSV Export Format (Buffer/Hootsuite compatible):

Date,Time,Platform,Content,Hashtags,Image Description,Link
2026-02-17,10:00,instagram,"Caption text here","#tag1 #tag2","Image description",""

Step 7: Hashtag Research

For the niche, build a hashtag library:

## Hashtag Library: [Niche]
High Volume (500K+ posts) — Use 3-5 per post
#fitness #workout #healthylifestyle ...
Medium Volume (50K-500K) — Use 3-5 per post
#fitnesstips #homeworkoutroutine ...
Low Competition / Niche (under 50K) — Use 3-5 per post
#austinfitcoach #veganathlete ...
Branded (create for client)
#[brandname] #[brandname]tips #[brandname]community
Trending (rotate weekly)
[Research current trending hashtags in niche]

Quality Checks

Every post has platform-appropriate character count
Content mix follows the 40/25/20/15 ratio across the calendar
All content pillars are represented each week
No two consecutive posts are the same content type
Hashtags are varied (not the same set every post)
Every post has a CTA
Weekend posts are lighter/more personal
CSV export is properly formatted for import
Image prompts are specific enough to produce consistent visuals

Social Media Content Calendar

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