SEO Content Writer

This skill creates search-engine-optimized content that ranks well while providing genuine value to readers. It applies proven SEO copywriting techniques, proper keyword integration, and optimal content structure.

What This Skill Does

Produces keyword-integrated, well-structured content with optimized titles, headers, internal links, and featured-snippet formatting that ranks and reads well.

Quick Start

Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.

Basic Content Creation

Write an SEO-optimized article about [topic] targeting the keyword [keyword]

Create a blog post for [topic] with these keywords: [keyword list]

With Specific Requirements

Write a 2,000-word guide about [topic] targeting [keyword],
include FAQ section for featured snippets

Content Briefs

Here's my content brief: [brief]. Write SEO-optimized content following this outline.

Skill Contract

Expected output: a ready-to-use asset or implementation-ready transformation plus a short handoff summary ready for

memory/content/

Reads: the brief, target keywords, entity inputs, quality constraints, and prior decisions from CLAUDE.md and the shared State Model when available.
Writes: a user-facing content, metadata, or schema deliverable plus a reusable summary that can be stored under
```
memory/content/
```
.
Promotes: approved angles, messaging choices, missing evidence, and publish blockers to
```
memory/hot-cache.md
```
,
```
memory/decisions.md
```
, and
```
memory/open-loops.md
```
.
Next handoff: use the
```
Next Best Skill
```
below when the asset is ready for review or deployment.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

Optional SEO tool and search console integrations pull keyword metrics and competitor data automatically; otherwise ask the user for keywords, intent, and competitors. See CONNECTORS.md for integration placeholders.

Instructions

When a user requests SEO content, run these nine steps in order:

Gather Requirements — primary/secondary keywords, word count, content type, audience, search intent, tone, CTA goal, competitor URLs
Load CORE-EEAT Quality Constraints — 16 high-weight items (C01, C02, C06, C10, O01, O02, O06, O09, R01, R02, R04, R07, C03, O08, O10, E07)
Research and Plan — SERP analysis, keyword map (primary/secondary/LSI/questions), content angle
Create Optimized Title — ≤60 chars, primary keyword front-loaded, power words
Write Meta Description — 150-160 chars, primary keyword, CTA
Structure Content and Write — H1 > intro (hook + promise + keyword in first 100 words) > H2 sections > H3 sub-topics > FAQ > conclusion
Apply On-Page SEO Best Practices — keyword placement, readability, internal/external links, FAQ section with 40-60 word answers, featured snippet formats
Add Internal/External Links — 2-5 internal, 2-3 authoritative external
Final SEO Review and CORE-EEAT Self-Check — Score against 10 SEO factors and verify 16 CORE-EEAT constraints; classify issues (auto-correct vs. needs-decision)

Reference: See references/instructions-detail.md for the full step-by-step templates, CORE-EEAT constraint table, issue classification rules, and Changes Made block format.

Example

User: "Write an SEO-optimized article about 'email marketing best practices' targeting small businesses"

Output (abbreviated):

H1:

Email Marketing Best Practices: A 2026 Guide for Small Businesses

(keyword front-loaded; audience + year qualifier)

Meta description:

Get 12 proven email marketing tactics that lift open rates 34% for small businesses. DMA-backed data, real subject-line examples, and a 30-day playbook.

(~156 chars, CTA implied, stat hook)

Structure: H2 for each of 12 tactics, bullet lists, comparison table (Mailchimp vs Brevo vs ConvertKit), 6-question FAQ (40-60 word answers for featured snippets), CTA conclusion.

Reference: See references/seo-writing-checklist.md for the full article with statistics citations, H1/H2/H3 hierarchy, and FAQ section.

Content Type Templates

Quick-start prompts: How-to guide, Comparison article, Listicle, Ultimate guide. See references/instructions-detail.md for all 4 templates.

Tips for Success

Match intent, front-load value, use data, write for humans first, include visuals, update regularly. Full list in references/instructions-detail.md.

Save Results

On user confirmation, save a dated summary to

memory/content/YYYY-MM-DD-<topic>.md

and promote key conclusions to

memory/hot-cache.md

Reference Materials

Instructions Detail - Full step-by-step workflow, CORE-EEAT constraints, issue classification, content type templates, tips
SEO Writing Checklist - On-page SEO checklist, writing template, featured snippet patterns, full example
Title Formulas - Proven headline formulas, power words, CTR patterns
Content Structure Templates - Templates for blog posts, comparisons, listicles, how-tos, pillar pages

Next Best Skill

Primary: content-quality-auditor — gate the draft before publishing or handing it off.

Seo Content Writer

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