Track keyword rankings and SERP feature changes in traditional search and AI responses over time. 排名追踪/SERP监控
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Tracks, analyzes, and reports on keyword ranking positions over time. Monitors both traditional SERP rankings and AI/GEO visibility to provide comprehensive search performance insights.
Tracks keyword positions, detects ranking movements, benchmarks against competitors, monitors SERP features and AI citations, and generates ranking performance reports.
Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.
Set up rank tracking for [domain] targeting these keywords: [keyword list]
Analyze ranking changes for [domain] over the past [time period]
Compare my rankings to [competitor] for [keywords]
Create a ranking report for [domain/campaign]
Expected output: a delta summary, alert/report output, and a short handoff summary ready for
memory/monitoring/memory/monitoring/memory/open-loops.mdmemory/decisions.mdNext Best SkillEmit the standard shape from skill-contract.md §Handoff Summary Format.
All integrations optional (see CONNECTORS.md). With tools connected, pulls rankings from ~~SEO tool, impressions from ~~search console, traffic from ~~analytics, and AI citations from ~~AI monitor. Without tools, ask user for keyword positions, search volumes, competitor data, and SERP feature status.
When a user requests rank tracking or analysis:
Set Up Keyword Tracking -- Configure domain, location, device, language, update frequency. Add keywords with volume, current rank, type, and priority. Set up competitor tracking and keyword categories (brand/product/informational/commercial).
Record Current Rankings -- Ranking overview by position range (#1, #2-3, #4-10, #11-20, etc.), position distribution visualization, detailed rankings with URL, SERP features, and change.
Analyze Ranking Changes -- Overall movement metrics, biggest improvements and declines with hypothesized causes, recommended recovery actions, stable keywords, new rankings, lost rankings.
Track SERP Features -- Feature ownership comparison vs competitors (snippets, PAA, image/video pack, local pack), featured snippet status, PAA appearances.
Track GEO/AI Visibility -- AI Overview presence per keyword, citation rate and position, GEO performance trend over time, improvement opportunities.
Compare Against Competitors -- Share of voice table, head-to-head comparison per keyword, competitor movement alerts with threat level.
Generate Ranking Report -- Executive summary with overall trend, position distribution, key highlights (wins/concerns/opportunities), detailed analysis, SERP feature report, GEO visibility, competitive position, recommendations.
Reference: See references/ranking-analysis-templates.md for complete output templates for all 7 steps.
User: "Analyze my ranking changes for the past month"
Output:
# Ranking Analysis: [current month, year]Summary
Your average position improved from 15.3 to 12.8 (-2.5 positions = better) Keywords in top 10 increased from 12 to 17 (+5)
Biggest Wins
Keyword Old New Change Possible Cause email marketing tips 18 5 +13 Likely driven by content refresh best crm software 24 11 +13 Correlates with new backlinks acquired sales automation 15 7 +8 Correlates with schema markup addition Needs Attention
Keyword Old New Change Action marketing automation 4 12 -8 Likely displaced by new HubSpot guide Recommended: Update your marketing automation guide with [current year] statistics and examples.
| Change | Timeframe | Action |
|---|---|---|
| Drop 1-3 positions | Wait 1-2 weeks | Monitor -- may be normal fluctuation |
| Drop 3-5 positions | Investigate within 1 week | Check for technical issues, competitor changes |
| Drop 5-10 positions | Investigate immediately | Full diagnostic: technical, content, links |
| Drop off page 1 | Emergency response | Comprehensive audit + recovery plan |
| Position gained | Document and learn | What worked? Can you replicate? |
Reference: See references/tracking-setup-guide.md for root cause taxonomy, CTR benchmarks by position, SERP feature CTR impact, algorithm update assessment, tracking configuration best practices, keyword selection and grouping strategies, and data interpretation guidelines.
Ask "Save these results?" If yes, write a dated summary to
memory/monitoring/YYYY-MM-DD-<topic>.mdInitial setup (no baseline) → alert-manager. Subsequent runs (baseline exists) → Terminal. Visited-set rule applies per skill-contract.md.
No automatic installation available. Please visit the source repository for installation instructions.
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