Performance Reporter
Creates comprehensive SEO and GEO performance reports combining multiple metrics into actionable insights, executive summaries, and visual data presentations for stakeholder communication.
What This Skill Does
Aggregates SEO/GEO data sources, generates executive summaries and visual reports, benchmarks against goals and competitors, calculates ROI, and provides prioritized recommendations.
Quick Start
Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.
Generate Performance Report
Create an SEO performance report for [domain] for [time period]
Executive Summary
Generate an executive summary of SEO performance for [month/quarter]
Specific Report Types
Create a GEO visibility report for [domain]
Generate a content performance report
Skill Contract
Expected output: a delta summary, alert/report output, and a short handoff summary ready for
memory/monitoring/
.
- Reads: current metrics, previous baselines, alert thresholds, and reporting context from CLAUDE.md and the shared State Model when available.
- Writes: a user-facing monitoring deliverable plus a reusable summary that can be stored under
memory/monitoring/
.
- Promotes: significant changes, confirmed anomalies, and follow-up actions to
memory/open-loops.md
and memory/decisions.md
.
- Next handoff: use the
Next Best Skill
below when a change needs action.
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
All integrations optional (see CONNECTORS.md). With tools connected, aggregates traffic from ~~analytics, search data from ~~search console, rankings/backlinks from ~~SEO tool, and AI visibility from ~~AI monitor. Without tools, ask user for analytics exports, Search Console data, ranking data, and KPIs.
Instructions
When a user requests a performance report:
-
Define Report Parameters -- Domain, report period, comparison period, report type (Monthly/Quarterly/Annual), audience (Executive/Technical/Client), focus areas.
-
Create Executive Summary -- Overall performance rating, key wins/watch areas/action required, metrics at a glance table (traffic, rankings, conversions, DA, AI citations), SEO ROI calculation.
-
Report Organic Traffic Performance -- Traffic overview (sessions, users, pageviews, bounce rate), traffic trend visualization, traffic by source/device, top performing pages.
-
Report Keyword Rankings -- Rankings overview by position range, distribution change visualization, top improvements and declines, SERP feature performance.
-
Report GEO/AI Performance -- AI citation overview, citations by topic, GEO wins, optimization opportunities.
-
Report Domain Authority (CITE Score) -- If a CITE audit has been run, include CITE dimension scores (C/I/T/E) with period-over-period trends and veto status. If no audit exists, note as "Not yet evaluated."
-
Content Quality (CORE-EEAT Score) -- If content-quality-auditor has been run, include average scores across all 8 CORE-EEAT dimensions with trends. If no audit exists, note as "Not yet evaluated."
-
Report Backlink Performance -- Link profile summary, weekly link acquisition, notable new links, competitive position.
-
Report Content Performance -- Publishing summary, top performing content, content needing attention, content ROI.
-
Generate Recommendations -- Immediate/short-term/long-term actions with priority, expected impact, and owner. Goals for next period.
-
Compile Full Report -- Combine all sections with table of contents, appendix (data sources, methodology, glossary).
Reference: See references/report-output-templates.md for complete output templates for all 11 report sections.
Example
User: "Create a monthly SEO report for cloudhosting.com for January 2025"
Output (abbreviated -- full report uses templates from all 11 steps):
# CloudHosting SEO & GEO Performance Report — January 2025
Executive Summary — Overall Performance: Good
| Metric | Jan 2025 | Dec 2024 | Change | Target | Status |
|---|
| Organic Traffic | 52,100 | 45,200 | +15.3% | 50,000 | On track |
| Keywords Top 10 | 87 | 79 | +8 | 90 | Watch |
| Organic Conversions | 684 | 612 | +11.8% | 700 | Watch |
| Domain Rating | 54 | 53 | +1 | 55 | Watch |
| AI Citations | 18 | 12 | +50.0% | 20 | Watch |
SEO ROI: $8,200 invested / $41,040 organic revenue = 400%
Immediate: Fix 37 crawl errors on /pricing/ pages
This Month: Optimize mobile LCP; publish 3 AI Overview comparison pages
This Quarter: Build Wikidata entry for CloudHost Inc.
Tips for Success
- Lead with insights - Start with what matters, not raw data
- Visualize data - Charts and graphs improve comprehension
- Compare periods - Context makes data meaningful
- Include actions - Every report should drive decisions
- Customize for audience - Executives need different info than technical teams
- Track GEO metrics - AI visibility is increasingly important
Save Results
Ask "Save these results?" If yes, write a dated summary to
memory/monitoring/YYYY-MM-DD-<topic>.md
with headline finding, actionable items, and open loops.
Reference Materials
- Report Output Templates — Complete output templates for all 11 report sections
- KPI Definitions — SEO/GEO metric definitions with benchmarks, good ranges, warning thresholds, trend analysis, and attribution guidance
- Report Templates by Audience — Copy-ready templates for executive, marketing, technical, and client audiences
Next Best Skill
Primary → alert-manager to turn reporting insights into ongoing monitoring rules.
