Performance Reporter

Creates comprehensive SEO and GEO performance reports combining multiple metrics into actionable insights, executive summaries, and visual data presentations for stakeholder communication.

What This Skill Does

Aggregates SEO/GEO data sources, generates executive summaries and visual reports, benchmarks against goals and competitors, calculates ROI, and provides prioritized recommendations.

Quick Start

Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.

Generate Performance Report

Create an SEO performance report for [domain] for [time period]

Executive Summary

Generate an executive summary of SEO performance for [month/quarter]

Specific Report Types

Create a GEO visibility report for [domain]

Generate a content performance report

Skill Contract

Expected output: a delta summary, alert/report output, and a short handoff summary ready for

memory/monitoring/

Reads: current metrics, previous baselines, alert thresholds, and reporting context from CLAUDE.md and the shared State Model when available.
Writes: a user-facing monitoring deliverable plus a reusable summary that can be stored under
```
memory/monitoring/
```
.
Promotes: significant changes, confirmed anomalies, and follow-up actions to
```
memory/open-loops.md
```
and
```
memory/decisions.md
```
.
Next handoff: use the
```
Next Best Skill
```
below when a change needs action.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

All integrations optional (see CONNECTORS.md). With tools connected, aggregates traffic from ~~analytics, search data from ~~search console, rankings/backlinks from ~~SEO tool, and AI visibility from ~~AI monitor. Without tools, ask user for analytics exports, Search Console data, ranking data, and KPIs.

Instructions

When a user requests a performance report:

Define Report Parameters -- Domain, report period, comparison period, report type (Monthly/Quarterly/Annual), audience (Executive/Technical/Client), focus areas.
Create Executive Summary -- Overall performance rating, key wins/watch areas/action required, metrics at a glance table (traffic, rankings, conversions, DA, AI citations), SEO ROI calculation.
Report Organic Traffic Performance -- Traffic overview (sessions, users, pageviews, bounce rate), traffic trend visualization, traffic by source/device, top performing pages.
Report Keyword Rankings -- Rankings overview by position range, distribution change visualization, top improvements and declines, SERP feature performance.
Report GEO/AI Performance -- AI citation overview, citations by topic, GEO wins, optimization opportunities.
Report Domain Authority (CITE Score) -- If a CITE audit has been run, include CITE dimension scores (C/I/T/E) with period-over-period trends and veto status. If no audit exists, note as "Not yet evaluated."
Content Quality (CORE-EEAT Score) -- If content-quality-auditor has been run, include average scores across all 8 CORE-EEAT dimensions with trends. If no audit exists, note as "Not yet evaluated."
Report Backlink Performance -- Link profile summary, weekly link acquisition, notable new links, competitive position.
Report Content Performance -- Publishing summary, top performing content, content needing attention, content ROI.
Generate Recommendations -- Immediate/short-term/long-term actions with priority, expected impact, and owner. Goals for next period.
Compile Full Report -- Combine all sections with table of contents, appendix (data sources, methodology, glossary).

Reference: See references/report-output-templates.md for complete output templates for all 11 report sections.

Example

User: "Create a monthly SEO report for cloudhosting.com for January 2025"

Output (abbreviated -- full report uses templates from all 11 steps):

# CloudHosting SEO & GEO Performance Report — January 2025
Executive Summary — Overall Performance: Good





















































Metric Jan 2025 Dec 2024 Change Target Status
Organic Traffic 52,100 45,200 +15.3% 50,000 On track
Keywords Top 10 87 79 +8 90 Watch
Organic Conversions 684 612 +11.8% 700 Watch
Domain Rating 54 53 +1 55 Watch
AI Citations 18 12 +50.0% 20 Watch
SEO ROI: $8,200 invested / $41,040 organic revenue = 400%

Immediate: Fix 37 crawl errors on /pricing/ pages
This Month: Optimize mobile LCP; publish 3 AI Overview comparison pages
This Quarter: Build Wikidata entry for CloudHost Inc.

Tips for Success

Lead with insights - Start with what matters, not raw data
Visualize data - Charts and graphs improve comprehension
Compare periods - Context makes data meaningful
Include actions - Every report should drive decisions
Customize for audience - Executives need different info than technical teams
Track GEO metrics - AI visibility is increasingly important

Save Results

Ask "Save these results?" If yes, write a dated summary to

memory/monitoring/YYYY-MM-DD-<topic>.md

with headline finding, actionable items, and open loops.

Reference Materials

Report Output Templates — Complete output templates for all 11 report sections
KPI Definitions — SEO/GEO metric definitions with benchmarks, good ranges, warning thresholds, trend analysis, and attribution guidance
Report Templates by Audience — Copy-ready templates for executive, marketing, technical, and client audiences

Next Best Skill

Primary → alert-manager to turn reporting insights into ongoing monitoring rules.

Performance Reporter

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