Meta Tags Optimizer
This skill creates compelling, optimized meta tags that improve click-through rates from search results and enhance social media sharing. It covers title tags, meta descriptions, and social meta tags.
What This Skill Does
Creates optimized title tags, meta descriptions, Open Graph, and Twitter Card markup with proper character limits, CTR analysis, and A/B test variations.
Quick Start
Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.
Create Meta Tags
Create meta tags for a page about [topic] targeting [keyword]
Write title and meta description for this content: [content/URL]
Optimize Existing Tags
Improve these meta tags for better CTR: [current tags]
Social Media Tags
Create Open Graph and Twitter card tags for [page/URL]
Skill Contract
Expected output: a ready-to-use asset or implementation-ready transformation plus a short handoff summary ready for
memory/content/
.
- Reads: the brief, target keywords, entity inputs, quality constraints, and prior decisions from CLAUDE.md and the shared State Model when available.
- Writes: a user-facing content, metadata, or schema deliverable plus a reusable summary that can be stored under
memory/content/
.
- Promotes: approved angles, messaging choices, missing evidence, and publish blockers to
memory/hot-cache.md
, memory/decisions.md
, and memory/open-loops.md
.
- Next handoff: use the
Next Best Skill
below when the asset is ready for review or deployment.
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
Optional search console and SEO tool integrations pull CTR data and competitor patterns automatically; otherwise ask the user for current tags, keywords, and competitors. See CONNECTORS.md for integration placeholders.
Instructions
When a user requests meta tag optimization, run these six steps:
- Gather Page Information — URL, page type, primary/secondary keywords, target audience, primary CTA, unique value prop
- Create Optimized Title Tag — 50-60 chars, primary keyword front-loaded; pick from 5 formula options (Keyword|Benefit|Brand, Number+Keyword+Promise, How-to, Question, Year+Keyword); generate 3 options with power word analysis
- Write Meta Description — 150-160 chars, primary keyword, CTA; use
[Offer] + [Benefit] + [CTA]
formula; generate 3 options with CTA and emotional trigger labels
- Create Open Graph, Twitter Card, and Additional Meta Tags — OG (og:type/url/title/description/image), Twitter Card, canonical, robots, viewport, author, article tags; combine into full block
- CORE-EEAT Alignment Check — verify C01 (Intent Alignment) and C02 (Direct Answer) with Pass/Warn/Fail
- Provide CTR Optimization Tips — power words analysis, CTR boosting elements table (Numbers +20-30%, Year +15-20%, Power Words +10-15%, Question +10-15%, Brackets +10%), A/B test suggestions
Reference: See references/instructions-detail.md for full templates (page analysis, title/description formula options, CORE-EEAT alignment matrix, CTR optimization analysis), worked example, and tips. See references/meta-tag-code-templates.md for HTML code templates.
Example
User: "Create meta tags for a blog post about 'how to start a podcast in [current year]'"
Output (abbreviated):
- Title:
<title>How to Start a Podcast in [year]: Complete Beginner's Guide</title>
(~55 chars, keyword front-loaded, power words: Complete, Beginner's)
- Description:
<meta name="description" content="Learn how to start a podcast in [year] with our step-by-step guide. Covers equipment, hosting, recording, and launching your first episode. Start podcasting today!">
(~163 chars, CTA included)
See the full example (with OG, Twitter, Article tags and 3 A/B variations) in references/instructions-detail.md.
Tips for Success
Front-load keywords; match intent; be specific; test variations; update regularly; check competitors. Full list in references/instructions-detail.md.
Save Results
On user confirmation, save a dated summary to
memory/content/YYYY-MM-DD-<topic>.md
and promote key conclusions to
memory/hot-cache.md
.
Reference Materials
- Instructions Detail — Full 6-step workflow, title/description formulas, CORE-EEAT alignment matrix, CTR analysis, worked example, tips
- Meta Tag Formulas — Proven title and description formulas
- Meta Tag Code Templates — HTML templates (OG, Twitter, article tags)
- CTR and Social Reference — Page-type templates, CTR data, OG best practices
Next Best Skill
- Primary: schema-markup-generator — complete the SERP packaging with structured data.
