GEO Content Optimizer

This skill optimizes content to appear in AI-generated responses. As AI systems increasingly answer user queries directly, getting cited by these systems directly impacts visibility.

What This Skill Does

Optimizes content for AI citation by enhancing structure, authority signals, factual density, quotable statements, and source attribution, then scores overall GEO readiness.

Quick Start

Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.

Optimize Existing Content

Optimize this content for GEO/AI citations: [content or URL]

Make this article more likely to be cited by AI systems

Create GEO-Optimized Content

Write content about [topic] optimized for both SEO and GEO

GEO Audit

Audit this content for GEO readiness and suggest improvements

AI Overview Recovery (traffic lost to SERP AI answers)

AI Overview is eating clicks on 12 head queries — build a recovery plan

See references/ai-overview-recovery.md for the 4-phase playbook (measure → diagnose → rewrite → monitor) tailored to recovery scenarios (as opposed to generic GEO optimization).

Skill Contract

Expected output: a ready-to-use asset or implementation-ready transformation plus a short handoff summary ready for

memory/content/

Reads: the brief, target keywords, entity inputs, quality constraints, and prior decisions from CLAUDE.md and the shared State Model when available. Canonical entity profiles: if the content mentions a brand / person / product, this skill MUST consult
```
memory/entities/<slug>.md
```
(per the entity-geo handoff schema) to populate
```
display_name
```
,
```
description_short
```
,
```
ai_resolution_status
```
and decide whether disambiguation boilerplate is needed. If the profile is missing or stale (>90 days), declare
```
DONE_WITH_CONCERNS
```
and recommend
```
entity-optimizer
```
as an open loop.
Writes: a user-facing content, metadata, or schema deliverable plus a reusable summary that can be stored under
```
memory/content/
```
.
Promotes: approved angles, messaging choices, missing evidence, and publish blockers to
```
memory/hot-cache.md
```
,
```
memory/decisions.md
```
, and
```
memory/open-loops.md
```
.
Next handoff: use the
```
Next Best Skill
```
below when the asset is ready for review or deployment.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

Optional AI monitor and SEO tool integrations pull citation patterns and visibility scores automatically; otherwise ask the user for target queries and content. See CONNECTORS.md for integration placeholders.

Instructions

When a user requests GEO optimization, run these five steps:

Load CORE-EEAT GEO-First Targets — Top 6 priority items (C02, C09, O03, O05, E01, O02) plus the full GEO-First set; consult the AI Engine Preferences table for engine-specific tuning
Analyze Current Content — score 8 GEO factors (clear definitions, quotable statements, factual density, source citations, Q&A format, authority signals, content freshness, structure clarity); identify weaknesses and quick wins
Apply GEO Optimization Techniques — 6 core techniques: definition optimization (25-50 words, standalone), quotable statements (specific stats with sources), authority signals (expert quotes, citations), structure (Q&A, tables, lists), factual density (specific data vs. vague claims), FAQ schema (JSON-LD FAQPage matching visible content)
Generate GEO-Optimized Output — report Changes Made, Before/After GEO score comparison, AI Query Coverage
CORE-EEAT GEO Self-Check — verify 14 GEO-First items (C02, C04, C09, O02, O03, O05, O06, R01, R02, R04, R07, E01, Exp10, Ept08) with Pass/Warn/Fail

Reference: See references/instructions-detail.md for the full CORE-EEAT GEO target tables, AI engine preferences, analysis templates, optimization report template, self-check matrix, and examples.

Example

User: "Optimize this paragraph for GEO: 'Email marketing is a good way to reach customers. It's been around for a while and many businesses use it.'"

Output adds a clear definition, stats with DMA/Emarsys citations, structured list, and quotable facts — lifting GEO Score from 1/10 to 8/10. See the full before/after in references/instructions-detail.md.

GEO Optimization Checklist

Reference: See the GEO Readiness Checklist in references/geo-optimization-techniques.md for the full checklist covering definitions, quotable content, authority, structure, and technical elements.

Tips for Success

Answer first; be specific; cite sources; stay current; match query format; build authority. Full list in references/instructions-detail.md.

Save Results

On user confirmation, save a dated summary to

memory/content/YYYY-MM-DD-<topic>.md

and promote key conclusions to

memory/hot-cache.md

Reference Materials

Instructions Detail - Full 5-step workflow, CORE-EEAT GEO targets, self-check matrix, worked example, tips
GEO Optimization Techniques - Detailed before/after examples, templates, and checklists for each technique
AI Citation Patterns - How Google AI Overviews, ChatGPT, Perplexity, and Claude select and cite sources
Quotable Content Examples - Before/after examples of content optimized for AI citation

Next Best Skill

Primary: content-quality-auditor — verify the optimized content is strong enough to ship and cite.

Geo Content Optimizer

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