GEO Content Optimizer
This skill optimizes content to appear in AI-generated responses. As AI systems increasingly answer user queries directly, getting cited by these systems directly impacts visibility.
What This Skill Does
Optimizes content for AI citation by enhancing structure, authority signals, factual density, quotable statements, and source attribution, then scores overall GEO readiness.
Quick Start
Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.
Optimize Existing Content
Optimize this content for GEO/AI citations: [content or URL]
Make this article more likely to be cited by AI systems
Create GEO-Optimized Content
Write content about [topic] optimized for both SEO and GEO
GEO Audit
Audit this content for GEO readiness and suggest improvements
AI Overview Recovery (traffic lost to SERP AI answers)
AI Overview is eating clicks on 12 head queries — build a recovery plan
See references/ai-overview-recovery.md for the 4-phase playbook (measure → diagnose → rewrite → monitor) tailored to recovery scenarios (as opposed to generic GEO optimization).
Skill Contract
Expected output: a ready-to-use asset or implementation-ready transformation plus a short handoff summary ready for
memory/content/
.
- Reads: the brief, target keywords, entity inputs, quality constraints, and prior decisions from CLAUDE.md and the shared State Model when available. Canonical entity profiles: if the content mentions a brand / person / product, this skill MUST consult
memory/entities/<slug>.md
(per the entity-geo handoff schema) to populate display_name
, description_short
, ai_resolution_status
and decide whether disambiguation boilerplate is needed. If the profile is missing or stale (>90 days), declare DONE_WITH_CONCERNS
and recommend entity-optimizer
as an open loop.
- Writes: a user-facing content, metadata, or schema deliverable plus a reusable summary that can be stored under
memory/content/
.
- Promotes: approved angles, messaging choices, missing evidence, and publish blockers to
memory/hot-cache.md
, memory/decisions.md
, and memory/open-loops.md
.
- Next handoff: use the
Next Best Skill
below when the asset is ready for review or deployment.
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
Optional AI monitor and SEO tool integrations pull citation patterns and visibility scores automatically; otherwise ask the user for target queries and content. See CONNECTORS.md for integration placeholders.
Instructions
When a user requests GEO optimization, run these five steps:
- Load CORE-EEAT GEO-First Targets — Top 6 priority items (C02, C09, O03, O05, E01, O02) plus the full GEO-First set; consult the AI Engine Preferences table for engine-specific tuning
- Analyze Current Content — score 8 GEO factors (clear definitions, quotable statements, factual density, source citations, Q&A format, authority signals, content freshness, structure clarity); identify weaknesses and quick wins
- Apply GEO Optimization Techniques — 6 core techniques: definition optimization (25-50 words, standalone), quotable statements (specific stats with sources), authority signals (expert quotes, citations), structure (Q&A, tables, lists), factual density (specific data vs. vague claims), FAQ schema (JSON-LD FAQPage matching visible content)
- Generate GEO-Optimized Output — report Changes Made, Before/After GEO score comparison, AI Query Coverage
- CORE-EEAT GEO Self-Check — verify 14 GEO-First items (C02, C04, C09, O02, O03, O05, O06, R01, R02, R04, R07, E01, Exp10, Ept08) with Pass/Warn/Fail
Reference: See references/instructions-detail.md for the full CORE-EEAT GEO target tables, AI engine preferences, analysis templates, optimization report template, self-check matrix, and examples.
Example
User: "Optimize this paragraph for GEO: 'Email marketing is a good way to reach customers. It's been around for a while and many businesses use it.'"
Output adds a clear definition, stats with DMA/Emarsys citations, structured list, and quotable facts — lifting GEO Score from 1/10 to 8/10. See the full before/after in references/instructions-detail.md.
GEO Optimization Checklist
Reference: See the GEO Readiness Checklist in references/geo-optimization-techniques.md for the full checklist covering definitions, quotable content, authority, structure, and technical elements.
Tips for Success
Answer first; be specific; cite sources; stay current; match query format; build authority. Full list in references/instructions-detail.md.
Save Results
On user confirmation, save a dated summary to
memory/content/YYYY-MM-DD-<topic>.md
and promote key conclusions to
memory/hot-cache.md
.
Reference Materials
- Instructions Detail - Full 5-step workflow, CORE-EEAT GEO targets, self-check matrix, worked example, tips
- GEO Optimization Techniques - Detailed before/after examples, templates, and checklists for each technique
- AI Citation Patterns - How Google AI Overviews, ChatGPT, Perplexity, and Claude select and cite sources
- Quotable Content Examples - Before/after examples of content optimized for AI citation
Next Best Skill
- Primary: content-quality-auditor — verify the optimized content is strong enough to ship and cite.
