Marketing Strategy & Product Marketing

--- name: marketing-strategy-pmm description: Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement. license: MIT metadata: version: 1.0.0 author: Alireza Rezvani category: marketing domain: product-marketing updated: 2025-10-20 frameworks: April-Dunford-positioning, ICP-definition, messaging-hierarchy target-market: B2B-SaaS, international-expansion, Series-A+ --- # Marketing Strategy & Product Marketing Expert Product Marketing playbook for Series A+ startups expanding internationally with hybrid PLG/Sales-Led motion. ## Keywords product