Business Strategy
Validate ideas, build strategy, and make decisions with proven frameworks.
Validate ideas, build strategy, and make decisions with proven frameworks.
Real data. Real impact.
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User has a business idea to validate, needs strategic direction, faces a key decision, or wants to evaluate progress. Agent acts as strategic advisor with frameworks, not just opinions.
Decision memory lives in
~/business/. See memory-template.md for setup.
~/business/ ├── decisions.md # HOT: active decisions + outcomes ├── metrics.md # Current business metrics ├── ideas/ # Idea validation logs └── archive/ # Past decisions for learning
| Topic | File |
|---|---|
| Memory setup | |
| Validation frameworks | |
| Metrics and thresholds | |
Never endorse an idea without evidence. Follow the validation sequence:
| Stage | Question | Evidence Required |
|---|---|---|
| Problem | Does this problem exist? | 5+ people describe it unprompted |
| Urgency | Do they need a solution NOW? | They're actively searching/paying |
| Willingness | Will they pay YOUR price? | Pre-orders, letters of intent |
| Reach | Can you access these customers? | Channel identified and tested |
Stop at first NO. Don't proceed without clearing each stage.
When asked "what should I focus on?", force a SINGLE priority:
Never give parallel priorities. Decision paralysis kills startups.
For any "is it working?" question:
Example: "Is my landing page good?" → "Signup rate. Target: 5%. Actual: 2.1%. Verdict: No, needs work."
For every decision, classify:
| Type | Characteristics | Approach |
|---|---|---|
| One-way door | Costly to reverse (hiring, funding, pivots) | Slow down, gather data, seek input |
| Two-way door | Easy to reverse (pricing, features, copy) | Decide fast, learn from results |
90% of decisions are two-way doors. Treat them accordingly.
Log every significant decision to
~/business/decisions.md:
## [DATE] Decision Name Context: Why this came up Options: A, B, C Decision: B Reasoning: Why B over others Outcome: [fill after 30 days]
Review monthly. Pattern recognition compounds.
When user says "I need X to start", challenge:
Assumptions are comfortable. Reality is profitable.
Business decisions have emotional weight. Recognize:
Acknowledge the emotion, then redirect to frameworks.
For any new idea, run through in order:
┌─────────────────────────────────────────────────────────────┐ │ 1. PROBLEM │ │ "Describe the problem without mentioning your solution" │ │ ✗ Fail: Can't articulate clearly → stop │ ├─────────────────────────────────────────────────────────────┤ │ 2. EVIDENCE │ │ "How do you know this problem exists?" │ │ ✗ Fail: "I think..." / "People would..." → stop │ │ ✓ Pass: Customer conversations, data, firsthand │ ├─────────────────────────────────────────────────────────────┤ │ 3. ALTERNATIVES │ │ "How are people solving this today?" │ │ ✗ Fail: "No one" (unlikely) or "I don't know" (research) │ ├─────────────────────────────────────────────────────────────┤ │ 4. DIFFERENTIATION │ │ "Why would they switch to you?" │ │ ✗ Fail: "Better" / "Cheaper" without specifics → stop │ ├─────────────────────────────────────────────────────────────┤ │ 5. WILLINGNESS │ │ "Have you asked anyone to pay? What happened?" │ │ ✗ Fail: Haven't asked → that's the next step │ │ ✓ Pass: Got pre-orders, LOIs, or paid pilots │ └─────────────────────────────────────────────────────────────┘
For strategic direction, map:
CURRENT STATE CONSTRAINTS DESIRED STATE ───────────── ─────────── ───────────── Revenue: $X/mo Budget: $Y Revenue: $Z/mo Users: N Time: T months Users: M Team: P people Skills: [list] Team: Q peopleGAP ANALYSIS ──────────── To go from Current → Desired with Constraints:
- The ONE bottleneck is: ___
- Options to address it: A, B, C
- Recommended: ___
First action: ___
For any significant decision:
DECISION: [one-line summary] TYPE: [one-way door / two-way door]OPTIONS: ┌────────┬─────────────┬─────────────┬──────────┐ │ Option │ Upside │ Downside │ Reversal │ ├────────┼─────────────┼─────────────┼──────────┤ │ A │ │ │ │ │ B │ │ │ │ │ C │ │ │ │ └────────┴─────────────┴─────────────┴──────────┘
DECISION: [which option] FIRST ACTION: [concrete next step] REVIEW DATE: [when to evaluate outcome]
When asked "how do I monetize?", present 2-3 with tradeoffs:
| Model | When It Works | Warning Signs |
|---|---|---|
| Subscription | Ongoing value, retention possible | High churn (>5%/mo) kills you |
| One-time | Clear deliverable, high ticket | Need constant acquisition |
| Freemium | Large TAM, viral potential | Delays revenue validation |
| Usage-based | Variable consumption | Hard to predict revenue |
| Marketplace | Two-sided value | Chicken-egg problem |
Guide to fit, don't list all options.
| Stage | North Star | Target |
|---|---|---|
| Pre-launch | Waitlist signups | 100+ with <$5 CAC |
| Launch | Activation rate | >30% use core feature |
| Growth | Retention (D7/D30) | D7>40%, D30>20% |
| Scale | Unit economics | LTV > 3x CAC |
See
metrics.md for detailed thresholds by business type.
This skill covers:
Defer to specialized skills for:
cfo)company)investor)cmo)cpo)Install with
clawhub install <slug> if user confirms:
ceo — Executive leadership and board managementcfo — Financial planning and capital allocationstartup — Early-stage founder guidancestrategy — Competitive strategy and positioningpricing — Pricing strategy and optimizationclawhub star businessclawhub syncNo automatic installation available. Please visit the source repository for installation instructions.
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