App Store Optimization (ASO) toolkit for researching keywords, analyzing competitor rankings, generating metadata suggestions, and improving app visibility o...
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Discover and evaluate keywords that drive app store visibility.
| Factor | Weight | High Score Indicators |
|---|---|---|
| Relevance | 35% | Describes core app function |
| Volume | 25% | 10,000+ monthly searches |
| Competition | 25% | Top 10 apps have <4.5 avg rating |
| Conversion | 15% | Transactional intent ("best X app") |
| Location | Search Weight |
|---|---|
| App Title | Highest |
| Subtitle (iOS) | High |
| Keyword Field (iOS) | High |
| Short Description (Android) | High |
| Full Description | Medium |
See: references/keyword-research-guide.md
Optimize app store listing elements for search ranking and conversion.
[Brand Name] - [Primary Keyword] [Secondary Keyword]
| Field | Apple App Store | Google Play Store |
|---|---|---|
| Title | 30 characters | 50 characters |
| Subtitle | 30 characters | N/A |
| Short Description | N/A | 80 characters |
| Keywords | 100 characters | N/A |
| Promotional Text | 170 characters | N/A |
| Full Description | 4,000 characters | 4,000 characters |
| What's New | 4,000 characters | 500 characters |
PARAGRAPH 1: Hook (50-100 words) ├── Address user pain point ├── State main value proposition └── Include primary keywordPARAGRAPH 2-3: Features (100-150 words) ├── Top 5 features with benefits ├── Bullet points for scanability └── Secondary keywords naturally integrated
PARAGRAPH 4: Social Proof (50-75 words) ├── Download count or rating ├── Press mentions or awards └── Summary of user testimonials
PARAGRAPH 5: Call to Action (25-50 words) ├── Clear next step └── Reassurance (free trial, no signup)
See: references/platform-requirements.md
Analyze top competitors to identify keyword gaps and positioning opportunities.
| Analysis Area | Data Points |
|---|---|
| Keywords | Title keywords, description frequency |
| Metadata | Character utilization, keyword density |
| Visuals | Icon style, screenshot count/style |
| Ratings | Average rating, total count, velocity |
| Reviews | Top praise, top complaints |
| Opportunity Type | Example | Action |
|---|---|---|
| Keyword gap | "habit tracker" (40% coverage) | Add to keyword field |
| Feature gap | Competitor lacks widget | Highlight in screenshots |
| Visual gap | No videos in top 5 | Create app preview |
| Messaging gap | None mention "free" | Test free positioning |
Execute a structured launch for maximum initial visibility.
| Category | Items |
|---|---|
| Metadata | Title, subtitle, description, keywords |
| Visual Assets | Icon, screenshots (all sizes), video |
| Compliance | Age rating, privacy policy, content rights |
| Technical | App binary, signing certificates |
| Analytics | SDK integration, event tracking |
| Marketing | Press kit, social content, email ready |
| Factor | Recommendation |
|---|---|
| Day of week | Tuesday-Wednesday (avoid weekends) |
| Time of day | Morning in target market timezone |
| Seasonal | Align with relevant category seasons |
| Competition | Avoid major competitor launch dates |
See: references/aso-best-practices.md
Test metadata and visual elements to improve conversion rates.
If we [change], then [metric] will [improve/increase] by [amount] because [rationale].
| Element | Conversion Impact | Test Complexity |
|---|---|---|
| App Icon | 10-25% lift possible | Medium (design needed) |
| Screenshot 1 | 15-35% lift possible | Medium |
| Title | 5-15% lift possible | Low |
| Short Description | 5-10% lift possible | Low |
| Video | 10-20% lift possible | High |
| Baseline CVR | Impressions Needed (per variant) |
|---|---|
| 1% | 31,000 |
| 2% | 15,500 |
| 5% | 6,200 |
| 10% | 3,100 |
TEST ID: ASO-2025-001 ELEMENT: App Icon HYPOTHESIS: A bolder color icon will increase conversion by 10% START DATE: [Date] END DATE: [Date]RESULTS: ├── Control CVR: 4.2% ├── Treatment CVR: 4.8% ├── Lift: +14.3% ├── Significance: 97% └── Decision: Implement treatment
LEARNINGS:
Bold colors outperform muted tones in this category
Apply to screenshot backgrounds for next test
Productivity App:
| Version | Title | Analysis |
|---|---|---|
| Before | "MyTasks" | No keywords, brand only (8 chars) |
| After | "MyTasks - Todo List & Planner" | Primary + secondary keywords (29 chars) |
Fitness App:
| Version | Title | Analysis |
|---|---|---|
| Before | "FitTrack Pro" | Generic modifier (12 chars) |
| After | "FitTrack: Workout Log & Gym" | Category keywords (27 chars) |
| Version | Subtitle | Analysis |
|---|---|---|
| Before | "Get Things Done" | Vague, no keywords |
| After | "Daily Task Manager & Planner" | Two keywords, benefit clear |
Before (Inefficient - 89 chars, 8 keywords):
task manager, todo list, productivity app, daily planner, reminder app
After (Optimized - 97 chars, 14 keywords):
task,todo,checklist,reminder,organize,daily,planner,schedule,deadline,goals,habit,widget,sync,team
Improvements:
Before:
MyTasks is a comprehensive task management solution designed to help busy professionals organize their daily activities and boost productivity.
After:
Forget missed deadlines. MyTasks keeps every task, reminder, and project in one place—so you focus on doing, not remembering. Trusted by 500,000+ professionals.
Improvements:
| Version | Caption | Issue |
|---|---|---|
| Before | "Task List Feature" | Feature-focused, passive |
| Better | "Create Task Lists" | Action verb, but still feature |
| Best | "Never Miss a Deadline" | Benefit-focused, emotional |
| Script | Purpose | Usage |
|---|---|---|
| keyword_analyzer.py | Analyze keywords for volume and competition | |
| metadata_optimizer.py | Validate metadata character limits and density | |
| competitor_analyzer.py | Extract and compare competitor keywords | |
| aso_scorer.py | Calculate overall ASO health score | |
| ab_test_planner.py | Plan tests and calculate sample sizes | |
| review_analyzer.py | Analyze review sentiment and themes | |
| launch_checklist.py | Generate platform-specific launch checklists | |
| localization_helper.py | Manage multi-language metadata | |
| Document | Content |
|---|---|
| platform-requirements.md | iOS and Android metadata specs, visual asset requirements |
| aso-best-practices.md | Optimization strategies, rating management, launch tactics |
| keyword-research-guide.md | Research methodology, evaluation framework, tracking |
| Template | Purpose |
|---|---|
| aso-audit-template.md | Structured audit checklist for app store listings |
| Platform / Constraint | Behavior / Impact |
|---|---|
| iOS keyword changes | Require app submission |
| iOS promotional text | Editable without an app update |
| Android metadata changes | Index in 1-2 hours |
| Android keyword field | None — use description instead |
| Keyword volume data | Estimates only; no official source |
| Competitor data | Public listings only |
When not to use this skill: web apps (use web SEO), enterprise/internal apps, TestFlight-only betas, or paid advertising strategy.
| Skill | Integration Point |
|---|---|
| content-creator | App description copywriting |
| marketing-demand-acquisition | Launch promotion campaigns |
| marketing-strategy-pmm | Go-to-market planning |
| When you ask for... | You get... |
|---|---|
| "ASO audit" | Full app store listing audit with prioritized fixes |
| "Keyword research" | Keyword list with search volume and difficulty scores |
| "Optimize my listing" | Rewritten title, subtitle, description, keyword field |
All output passes quality verification:
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