Sales Agents: From Discovery to Close

Sales has been the last major business function to be touched by AI agents. Marketing had its AI moment in 2023, engineering in 2024, design and research in 2025. Sales, traditionally the most human of functions, is finally catching up in 2026 — and the agency-agents library has a deep bench of specialists to prove it.

This article walks through the sales agents, maps them to the stages of a B2B sales cycle, and explains where humans are still indispensable.

Key Takeaways

Sales agents cover the full cycle: prospecting, discovery, qualification, demo, negotiation, close
Each agent is a persona tuned for a specific conversation type, not a replacement for CRM
Agents work best as preparation and coaching tools, not autonomous sellers
The Discovery Specialist alone can save a rep 2-3 hours per deal
All agents are MIT licensed via msitarzewski/agency-agents

The sales cycle, staffed by agents

Prospecting

SDR Agent. Writes outbound sequences tuned to ideal customer profiles. Specializes in cold email and LinkedIn outreach that doesn't sound like cold email and LinkedIn outreach. See our cold email guide for the delivery side.

ICP Researcher. Helps define and refine ideal customer profiles. Asks the questions a seasoned sales leader would ask: what's the buying trigger, who signs the check, what does "success" look like for the buyer.

Discovery

Discovery Specialist. This is the breakout agent of the sales category. It prepares rep-friendly discovery call outlines based on the account, industry, and stage. Covers pain questions, impact questions, decision process mapping, and next-step qualification.

The Discovery Specialist has a secret weapon: it's trained on the MEDDPICC and SPICED frameworks, and will help the rep apply them in real time. Paste in call notes and ask for a gap analysis; the agent will tell you exactly what's missing.

Qualification

Qualification Agent. Helps reps decide whether to invest more time in a deal. Applies BANT, MEDDIC, or whatever framework your org uses. The output is a structured risk assessment that's hard to argue with.

Demo

Demo Coach. Prepares personalized demo scripts based on what came out of discovery. Instead of the generic product walkthrough, you get a demo that speaks directly to the buyer's pain.

Technical Sales Engineer. For technical products, this agent pairs with the Demo Coach to handle engineering deep-dives. Fluent in architecture discussions, integration concerns, and security reviews.

Negotiation

Negotiation Specialist. Trained on hostage negotiation techniques adapted for sales. Helps reps prepare for pricing conversations, handles procurement pushback, and drafts counter-proposals.

Close

Closer Agent. For the final stages. Helps with mutual action plans, executive alignment, and overcoming last-minute objections. This is the agent you invoke the week before quarter-end.

Post-close

Customer Success Handoff Specialist. Handles the transition from sales to CS. Writes the internal handoff doc that prevents churn in month one.

What these agents don't do

Let's be clear: these agents don't take sales calls. They don't send emails on your behalf (unless paired with automation). They don't close deals.

What they do is prepare you so well for every interaction that you walk in like you have 20 years of experience. For a new rep, this is transformative. For an experienced rep, it's a force multiplier.

A realistic day with sales agents

8:00 AM. Pull up today's calls. For each account, ask the Discovery Specialist to prepare a pre-call brief. Five calls, 20 minutes of agent work, 100% better prep than you had yesterday.

9:00 AM. First discovery call. Walk in with the brief open. Ask better questions. Listen harder.

10:00 AM. Paste call notes into the Qualification Agent. Get a structured assessment of whether to advance the deal.

11:00 AM. For the deal you advanced, ask the Demo Coach to build a personalized demo script for tomorrow's meeting.

12:00 PM. Lunch. (Agents don't do lunch. Sorry.)

1:00 PM. Outbound block. SDR Agent writes today's cold email sequence. You review and send.

3:00 PM. Negotiation call with a late-stage deal. Pre-call prep from the Negotiation Specialist. Handle the procurement pushback with a counter-proposal the agent helped draft.

5:00 PM. Update CRM. Ask the Customer Success Handoff Specialist to draft the handoff doc for the deal you just closed.

Total human hours: 8. Total agent hours: probably equivalent to another 10 if you did it all manually.

Where the human still wins

Sales is ultimately about trust. Buyers don't buy from agents. They buy from the human who shows up to their video call, understands their business, and advocates internally for their success.

Agents can't build that trust. They can only free up the human's time and attention so the human can build it better.

The other thing humans still do better: reading the room. When a deal is slipping for reasons nobody will say out loud, a good rep senses it. Agents, working only from text, miss these signals.

Pairing with the Growth Hacker agent

Sales agents pair naturally with marketing agents for full-funnel work. The Growth Hacker case study showed how marketing agents fed a founder's pipeline. Sales agents handle what happens next.

Frequently Asked Questions

Can I use sales agents for outbound only?

Yes. The SDR Agent is specifically built for outbound and can run standalone. The rest of the roster is for inbound/warm pipeline work.

Do these work for transactional sales or only complex B2B?

Complex B2B is the sweet spot. Transactional sales benefits less because the cycles are too short for agents to add meaningful value.

How do I train them on my product?

Paste your product docs, battle card, and ICP into the session at the start. The agents will use them as grounding.

Can I integrate these with Salesforce or HubSpot?

Not directly from the agent files, but you can build workflows that invoke agents and write results back to CRM. See 113 workflows that run your digital life.

What about Enterprise Account Executives?

Enterprise AEs benefit most from the Discovery Specialist and Negotiation Specialist. The cycles are long enough and the stakes are high enough that every ounce of preparation pays off.

Arm your reps

Great sales teams spend hours preparing for every meaningful interaction. Agents compress that preparation from hours to minutes without sacrificing quality. Install a few sales agents, try them on next week's pipeline, and watch your hit rate climb.

Browse all 150 agents at aiskill.market/agents or submit your own skill.